How Celebrity Cruises Rewards Its Agents and Plans to Fill Apex in 2024

Celebrity Cruises celebrates agents and vows to get 1,000 on Apex this year

Celebrity Cruises Rewards
Celebrity Cruises Rewards

Summary: Celebrity Cruises Rewards

– Celebrity Cruises Rewards: Celebrity Cruises has recognized the commitment from the travel trade at its latest Travel Agent Appreciation Awards, vowing to get 1,000 agents onboard Celebrity Apex this year.

– The cruise line hosted more than 80 agent partners at the ME London hotel on Thursday (11 January) for its ninth awards ceremony, which honoured the success of travel agent business.

– There were nine award winners, including Imagine Cruising, Designer Travel and Hays Travel.

– Celebrity Vice-President and Managing Director EMEA Giles Hawke said 2023 had been the best year ever for Celebrity UK & Ireland and was looking to exceed this for 2024.

– He said Apex, which will arrive in Southampton in May, was one of the top two selling ships in terms of load factors and urged agents to look ahead for 2025 sales as he anticipates a race for space.


Details: Celebrity Cruises Rewards

Celebrity Cruises has shown its appreciation for the travel trade at its latest Travel Agent Appreciation Awards, promising to get 1,000 agents onboard Celebrity Apex this year.

The cruise line welcomed more than 80 agent partners at the ME London hotel on Thursday (11 January) for its ninth awards ceremony, which celebrated the achievements of travel agent business.

There were nine award winners, ranging from large to small agencies, online to offline, and consortia to independents. The winners were Cassidy Travel, Oasis Travel, Imagine Cruising, Designer Travel, Stewart Travel, Hays Travel, Cruise 118, Advantage Travel Partnership and Iglu Cruise.

Speaking at the awards, Celebrity Vice-President and Managing Director EMEA Giles Hawke said 2023 had been the best year ever for Celebrity UK & Ireland and was looking to surpass this for 2024.

He said: “2024 is the year we plan to elevate everything. We have some fantastic partners with you and we really appreciate that¹.”

He added that Apex, which will debut in Southampton in May, was one of the top two selling ships in terms of load factors as the cruise line moved into 2024.

He said: “With Apex arriving in Southampton in May our plan is to get more than 1,000 agent visits over the summer. Apex is one of our top two selling ships in terms of load factors as we move into 2024.”

He also encouraged agents to look ahead for 2025 sales as he expects there will be a race for space for Apex when the ship returns to Southampton for another year.

He said: “We have some amazing itineraries for 2025 and we are already seeing strong demand for them. We want you to be part of that success and help us fill those ships.”

He concluded by thanking the agents for their support and loyalty and said Celebrity Cruises would continue to invest in the trade with training, incentives and marketing.

He said: “You are the reason we are here and you are the reason we are successful. We are very grateful for your partnership and we look forward to working with you in 2024 and beyond.”


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