A Calvin Klein ad featuring singer FKA twigs has been pulled after the Advertising Standards Authority (ASA) deemed it “likely to cause serious offence” by objectifying women. The image depicted FKA twigs partially clad in a denim shirt, revealing a buttock and part of a breast, with the suggestive tagline “Calvins or nothing.”
The ASA found the ad problematic for three reasons:
- Focus on body over clothing: The composition drew viewers’ eyes to FKA twigs’ body rather than the advertised apparel.
- Sexual objectification: The focus on her physical features presented her as a stereotypical sexual object.
- Irresponsible portrayal: Overall, the ad was deemed irresponsible and likely to cause offense.
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While defending the ad, Calvin Klein pointed out its consistency with previous campaigns and emphasized FKA twigs’ involvement in its creation and approval. Additionally, they argued that sensitive areas were covered and the pose natural. Calvin Klein Ad Banned
Interestingly, two similar ads featuring Kendall Jenner were not banned. The ASA deemed them acceptable because Jenner’s body wasn’t portrayed as overtly sexual and the level of nudity fell within expectations for lingerie advertisements. Calvin Klein Ad Banned
This case highlights the ongoing debate about objectification in advertising. While companies like Calvin Klein may argue for artistic expression and empowerment, regulators and consumers raise concerns about perpetuating harmful stereotypes and unrealistic beauty standards. The differing outcomes for the FKA twigs and Kendall Jenner ads further complicate the issue, emphasizing the subjective nature of such judgments. Calvin Klein Ad Banned.